Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
In 2004, a band called Say Hi To Your Mom came out with "Pop Music of the Future," which presciently describes the modern geek from the perspective of the ever-migrating millennial moving to Brooklyn and beyond.
"she's got a loft space
takes the L train to Bedford
runs with some cool kids
that are actors, but dress like nerds"
Of course, the cool/nerd vibe has not disappeared and can now be found elsewhere around America in places like Iowa