In-Image Ads Can Now Be Programmatic, Too

GumGum partners with Xaxis to automate buying for its unusual promos

GumGum, a company that offers ads appearing inside Web images, is partnering with Xaxis to sell its unusual inventory programmatically. Indeed, whether one is talking about TV, online video, display or mobile advertising, the marketing world is moving toward more automated buying and selling.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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