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Moscow-based ad agency Instinct helped Ikea promote a limited designer collection by creating an Instagram-powered website.
The agency created the ikea_ps_2014 account on Instagram, which serves as the site’s main page with product categories. Each of the collection’s 34 items function as microsites with separate accounts.
Instagram’s tagging feature lets users move around the main site, explore specific products and add their own photos of PS 2014 items tagged with the Instagram product name. The account already has over 17,000 followers.
Ikea’s limited collections come out once per year.