IHOP’s New GIF-Powered Ads Are Targeting 7.3 Million Twitter Users by Name

National Pancake Day effort's for a good cause, too

IHOP is running its annual National Pancake Day campaign until the big day, March 8, when the chain gives away free stacks of flapjacks and asks patrons to donate to a good cause. This year, proceeds will go to Children's Miracle Network Hospitals, and the brand's goal is to raise $3.5 million. 

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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