IHOP is running its annual National Pancake Day campaign until the big day, March 8, when the chain gives away free stacks of flapjacks and asks patrons to donate to a good cause. This year, proceeds will go to Children's Miracle Network Hospitals, and the brand's goal is to raise $3.5 million.
Interestingly, the Glendale, Calif.-based company is using personalized Promoted Tweets that include GIFs and Twitter users' names in each ad. IHOP is employing the platform's Tailored Audiences feature, targeting approximately 7.3
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in