Performance Marketing

IHOP Is Releasing Special Snapchat Filters, but You Have to Visit the Restaurant to Use Them

Geo-fencing feature is all about engagement

By Christopher Heine

February 26, 2016

IHOP today announced a Snapchat campaign that targets patrons inside its restaurants.

Christopher Heine

@Chris_Heine

Christopher Heine is a New York-based editor and writer.

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