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IHOP today announced a Snapchat campaign that targets patrons inside its restaurants.
To push its Double-Dipped French Toast, the all-day breakfast brand is essentially using the same custom geo-filters Snapchat introduced to the masses on Monday. But it's working directly with the Los Angeles social app to serve the ad just to IHOP customers.
IHOP and Snapchat developed what they are calling "chain geo-filters," location-based dynamic art that can be added to photo and video snaps.