NewFronts

iHeartMedia Expands Programmatic Advertising for Stations and Podcasts

Including 'smart audio' for cars

iHeartRadio is changing up its advertising strategy. Getty Images
By Marty Swant

March 16, 2017

Radio is “a tale of two cities,” according to iHeartMedia chairman and CEO Bob Pittman.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Why Nielsen’s Failure Is an Opportunity for the Industry

By Kasha Cacy, Global CEO, ENGINE


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


Dealing With Data Depreciation the Right Way

By PwC x Adobe


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole