NewFronts

iHeartMedia Expands Programmatic Advertising for Stations and Podcasts

Including 'smart audio' for cars

iHeartRadio is changing up its advertising strategy. Getty Images

By Marty Swant

March 16, 2017

Radio is “a tale of two cities,” according to iHeartMedia chairman and CEO Bob Pittman.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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