CRM

If Your Brand’s Future Is in the Hands of Millennials, You Should Be Worried

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By Carolyn Goodman

As marketers, we spend an inordinate amount of time developing strategies and executing campaigns to increase leads into the sales funnel, nurture leads, upsell, cross-sell and retain customers through elaborate loyalty programs. But as any experienced marketer also knows, a monthly churn rate can often outstrip the acquisition rate — effectively losing customers faster than you’re gaining them.

Want to know why?

Forget the ridiculous phone research surveys (those alone make me want to leave my new automobile manufacturer).

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Headshot of Carolyn Goodman

Carolyn Goodman

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

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