iAd Creator Takes Another Swipe at Better Mobile Ads

Startup SessionM borrows from gaming world to spice up creative

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Mobile advertising is growing at a healthy clip. But despite the explosion in consumption by consumers, the medium has failed to capture the imagination of advertisers. Apple’s iAd initiative has fallen flat, while many Web publishers have been fearful that mobile banners are headed toward the bargain-basement prices common among traditional display ads.

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