IAB Unveils Own Ad Tech Org Chart

Media and tech vendors on outside looking in

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LUMA Partners founder and CEO Terence Kawaja has long been the grand organizer of the ad tech market. His LUMAscapes have become the most recognizable and easily referencable maps of who’s involved in the buying and selling of ad inventory, be it display, search, social, video, mobile, etc. Now the Interactive Advertising Bureau (IAB) has unveiled its own take on the ad tech scene, dubbed the IAB Digital Advertising Arena.

The IAB’s vp of ad tech Steve Sullivan showed off the chart at the trade organization’s Annual Leadership Meeting on Monday in Phoenix, Ariz.,

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