Marketing and Sales

I Love My Intern’s Amazing Ease With Technology

Headshot of Chet Dalzell
By Chet Dalzell

One of the rites of summer is finding and hiring an intern — and sharing knowledge about the marketing business with him or her for a few precious weeks each year.

Yet, who’s sharing with whom is often under question. Yes, marketing, advertising, public relations, branding, social media, key messages — there’s plenty of knowledge to impart. My colleagues and I at the Digital Advertising Alliance enjoy immensely the chance to inspire a potential marketing career entrant.

Yet

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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