TikTok Taps Hulu VP Nick Tran as Head of Marketing for North America

He's the streamer's second exec in two weeks to depart for a social media platform

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For the second consecutive week, a Hulu exec is leaving the streaming service to work at a social media platform.

Nick Tran, Hulu’s vp of brand marketing and culture, is exiting the company tomorrow and heading to TikTok, the companies confirmed to Adweek today. Tran, who has been at Hulu since 2018, will join TikTok as head of marketing for North America on Monday, where he will head up brand marketing, campaigns and social efforts for the ByteDance-owned video app.

This is the second high-level departure for Hulu in two weeks, and the third this year, following the January exit of Hulu CEO Randy Freer as Hulu continues to integrate into Disney’s direct-to-consumer and international segment. Peter Naylor, Hulu’s svp and head of advertising sales, stepped down last week after six years at the streamer to head to Snap, another social video service that has been focusing on increasing its video advertising business.

Tran first joined Hulu...



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