Hulu Sees Audience Growth

Executives credit new content deals with year-end bump in audience

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After one of the most tumultuous years in the site’s history, Hulu has happened upon some good news. According to a report by online marketing research firm comScore, the video streaming platform saw an audience gain of 23 percent year over year for the month of November, to 34.5 million unique viewers.

The bump coincided with a number of new content deals that kicked in during November, including with The CW, Sony Pictures Television, and Spanish-language broadcaster Univision.

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