How YouTube Red Laid the Groundwork for Google's Ad-Supported Videos Initiative

Chief business officer Robert Kyncl dishes on his latest project

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Last Thursday night, YouTube held its Brandcast extravaganza for the Digital Content NewFronts at the Javits Center in New York, trotting out Hollywood stars Kevin Hart, Katy Perry and James Corden to announce seven ad-supported original programs.

The development builds on the Google-owned platform’s YouTube Red and YouTube TV initiatives, but it differs since both of those endeavors are ad-free, subscription-based plays. Indeed, the new shows—of which there are 40 in total—mark YouTube’s first foray into ad-supported original programming.

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