How YouTube Red Laid the Groundwork for Google’s Ad-Supported Videos Initiative

Chief business officer Robert Kyncl dishes on his latest project

YouTube chief business officer Robert Kyncl speaks at Brandcast last week. Google

Last Thursday night, YouTube held its Brandcast extravaganza for the Digital Content NewFronts at the Javits Center in New York, trotting out Hollywood stars Kevin Hart, Katy Perry and James Corden to announce seven ad-supported original programs.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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