Data

How Your Data Can Make or Break Your Direct Mail Marketing

Headshot of Summer Gould
By Summer Gould

In this digital world, marketers have access to more data than ever before; which could be great or disastrous. Which has it been for you? We will take a look at some common data problems and ways to avoid them, as well as the great things data can do for your direct mail.

Data issues:

  • Compiled: Sometimes when data is compiled from multiple sources, it can become corrupted or just flat-out wrong. For instance, when compiling data where multiple adults live in the same household, there can be crossover between people.
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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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