How Tumblr Helped Hyundai Spread Its World Cup Message

Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners' messages. The first study for Hyundai during its World Cup marketing showed that a mix of paid posts and free messaging led to a significant jump in consumer recognition, according to Tumblr's data.