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Musical artists are now brands. Declining physical album sales have pushed artists and their teams to think more holistically. Smart musicians are moving away from making a quick buck off of piece-meal Mp3 sales, instead looking to foster institutional allegiance from their fans, facilitating the sales of higher-priced items like concert tickets, apparel, keepsake-laden box sets and even super-premium personal experiences with the artists themselves.
Facebook Pages have the potential to deliver this deep connection with fans because they can provide a seamless on-site experience for Facebook users.