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It is no secret that today’s consumers are smarter, savvier, and demand more from the brands they choose to follow and engage with — and big businesses are listening and investing in elevating the customer experience. However, martech presents a unique challenge within itself.
How can you create personal, long-lasting relationships with customers, while simultaneously using advanced, automated technology that all but eliminates the human factor?
Here’s how to take martech from an overused buzzword to a relevant intersection of marketing and technology that can deliver