How To Use Facebook's New Power Editor For Ads

Here's a guide to the power editor in Facebook's ad manager.

Third party tool providers have struggled in justifying why Facebook advertisers should use their system versus what they can do in the ad manager user interface already. The recent addition of the power editor makes it that much easier to create hundreds, if not thousands of ads. Thus, the value proposition of third party tool providers who say they can create thousands of ads in minutes is now neutralized.