Artificial intelligence has been revolutionizing how businesses operate in new and exciting ways, yet marketers are still grappling with its applicability in the marketing sphere. To many, marketing is a creative process with human intuition driving valuable insights, and it is something that AI does not yet have the capacity to take on. Marketers want to preserve the creative and empathetic nature of marketing, and it’s important to recognize how AI still allows for that.
Like other technologies hyperbolized in the media, AI is subject to plenty of misrepresentation and false expectations regarding what it can actually do.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in