How to Transform From a Traditional Marketing Sphere Into an AI-Proficient One

Artificial intelligence can drive valuable insights

Artificial intelligence has been revolutionizing how businesses operate in new and exciting ways, yet marketers are still grappling with its applicability in the marketing sphere. To many, marketing is a creative process with human intuition driving valuable insights, and it is something that AI does not yet have the capacity to take on. Marketers want to preserve the creative and empathetic nature of marketing, and it’s important to recognize how AI still allows for that.