How to Programmatically Administer Off-Facebook Pages with the Open Graph API

With the Open Graph protocol that Facebook announced at last week’s f8 conference, any URL can now be treated just like a Facebook Page. After you mark up your site with the right metadata and encourage users to start Liking your site, you can then publish updates to their Facebook News Feed just like as if your website were an on-Facebook.com Page.

But a good question is: exactly how does a website publish to the Facebook News Feed when it doesn’t exist as a Facebook Page in the first place? Well, the answer is two-fold:

1) First, Facebook said last week that all websites that mark themselves up with the right Open Graph metadata and <fb:admins> tag will actually get an admin interface just like that of Facebook Pages, from which they can publish status updates to fans.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in