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When it comes to today’s technology, it’s easy for a product to get lost in the crowd.
It seems like every business is touting how their service comes with the “latest and greatest” in machine learning, artificial intelligence, and autonomous capabilities. In order to separate your business from the clutter, product positioning should become a critical component of your marketing strategy. However, it’s common for entrepreneurs in this space to focus their energy on exciting features, forgetting they need the approval of their target audience.