Content Marketing News

How to Optimize Your Website’s Marketing Performance

Andrew-Schulkind
By Andrew Schulkind

SEO is often thought of in much narrower terms that it should be. It isn’t just keywords and other “mechanical” aspects you should be paying attention to as you seek to maximize your website’s marketing performance.

Here are some additional factors to consider as you plan a new site or an update to an existing site, or even consider adjustments to your ongoing editorial calendar.

Do the Research – Know Your Target Market

Don’t guess or go with your gut.

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Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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