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Since Facebook made the transition to pay-to-play, reports have shown consistent declines in organic reach for brands. A new infographic from Kissmetrics examines the problems brands are having on Facebook, and offers some possible solutions.
Organic reach is on the decline for two primary reasons. With more than 18 million businesses competing for space Facebook has taken to limiting the number of posts than make it to the News Feed. Secondly, Facebook is a business, and its revenue is largely generated by selling ads to brands for increased reach.