If you’re using Facebook ads, it’s crucial that choose the perfect image. When done right, your ad will bring in a flood of clicks while decreasing your overall advertising cost. Ignore these guidelines and not only will the ads get less attention but they end up costing more.
It’s not unusual that the right image will help your click-through rate double or triple. And the wrong image can double or triple your cost per click! Not only will you be get less people to visit your page, you end up paying more! Unless you enjoy freely giving away your money to Facebook, you need to understand the best ad images to use.