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Virtually every company knows that it needs Facebook and Twitter to reach its customers. Across more than 2,000 businesses analyzed by Yes Lifecycle Marketing, 80 percent used Facebook and 82 percent were active on Twitter.
But brands have overlooked two other invaluable social platforms: Instagram and YouTube. Among those same businesses, just 60 percent engaged customers on YouTube, while a paltry 23 percent used Instagram.
Those numbers might make sense if YouTube and Instagram weren’t popular among consumers.