Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
From a brand marketing perspective, the value in social media isn’t your ability to publish content and share it with followers. The true value is reaped when customers organically advocate for your brand without much prompting on your part.