Direct Mail Marketing

How to Create Sticky Direct Mail

Headshot of Summer Gould
By Summer Gould

So, what do I mean by “sticky” and why should your direct mail be sticky? By sticky, I mean direct mail that really resonates or makes an impression on your prospects and customers. When this happens, they are more likely to respond to your offer. After your first hurdle of grabbing attention so that your mail piece does not end up in the trash, your next hurdle is drawing them into your messaging. This is where the sticky part takes place.

Here are three ways to make your messaging sticky:

1.

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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