Marketing executives are challenged by getting the same consistent performance out of their teams and agencies as their manufacturing, engineering, and business process peers do, thanks to repeatable methodologies like Six Sigma and TQM.
To provide marketers with that similar process improvement tool, MECLABS Institute created the patented Conversion Sequence Heuristic in 2007. Marketing leaders have used it to help their teams and agencies consistently take a customer-first marketing approach to their initiatives, no longer relying on individual star performers who just happened to have the golden gut.
Here’s a quick overview of the heuristic. For more, visit meclabs.com/heuristic.
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