How To Choose A Facebook-Approved Ad Provider
If you can't work with Google AdWords on Facebook, how do you choose from almost 90 different advertising developers approved by the social network?
As long as Google AdWords remains off the list of advertising providers officially approved by Facebook, developers face a pretty challenging decision: How do you choose from the nearly 90 ad networks that are approved?
In addition to the nearly 90 companies to choose from, there are other questions to answer:
- Should a developer give up control over all of its traffic inventory, or try to sell some directly?
- Does geography matter?
- What about the different monetization options: Is paying per engagement inherently better than cost per impression pricing per deal?
We reached out to all of the providers currently on Facebook’s
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