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Despite its short format, Vine has managed to make a large and sustained impact on the social space. Early this year, Vine surpassed 1.5 billion loops per day, and shows no signs of slowing. An infographic from Surepayroll examines the opportunities for savvy brands that understand how to leverage the tools effectively.
40 million users in the U.S. have downloaded Vine, including nearly 25 percent of smartphone users. And crucially, the largest age group of users is 18 to 20 year olds.