Balancing Quality and Quantity: 3 Tips for Social Advertising Creative

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Only 10 short years ago, most agencies would sneer at the thought of investment in social marketing. Industry stalwarts would much rather funnel $100k into an eye-catching TV campaign than place that money behind a Facebook video. But things have changed, and social advertising creative is at the forefront of many campaigns.
By the end of 2016, over 2.8

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