How to Analyze Traffic Funnels and Retention in Facebook Applications

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[Editor’s Note: This is a guest column by Suhail Doshi, co-founder of analytics company Mixpanel. He provides some tips for Facebook application developers on what metrics to focus on.]

In several months, Facebook’s event, f8, is going to launch its third hackathon. Every year I like to take a step back and ask, “what did I learn?” With Mixpanel, we have the opportunity to work with lots of companies and developers, helping them really understand what their analytics mean with regard to their applications.

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