How the Internet of Things is Poised to Shake Up Sports Marketing

Connected devices are breathing excitement back into the world of personal fitness, as successful brands straddle the line between manufacturers of sports equipment and personal trainers, motivators and educators.

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Connected devices — or as the cool kids are referring to them, Internet of Things (IoT) — are showing up everywhere in sports, from NFL broadcasts to your co-worker’s Fitbit, and they’re changing the way the entire sports vertical is marketed. This means big changes in how sports brands sell to consumers.

That even goes for sports businesses that aren’t manufacturing connected devices like clothing or equipment with a sensor in it. If you operate a small driving range, a chain of fitness centers or a major league sports arena, you need to keep in mind that your customers are using IoT products or are connecting with professionals who do use them.

Whether

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