How the Cannabis and CBD Industry Is Adjusting Its Marketing (Again)

3 leaders in the space discuss how they're keeping business going during the pandemic


Companies in the cannabis and CBD space are no strangers to dealing with a constantly shifting marketplace—changes in consumer sentiment, adjustments in regulation, new competition backed by big-name investor money. In a sense, the need to pivot their approach to marketing during the pandemic is something they’re prepared for because they’ve never stopped pivoting.

In conversation with Adweek brand reporter Ryan Barwick during today’s live virtual event Elevate: Cannabis and CBD, a panel of leading marketers in the industry explained three ways they’re approaching the present moment.

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