How the Cannabis and CBD Industry Is Adjusting Its Marketing (Again)

3 leaders in the space discuss how they're keeping business going during the pandemic

Companies in the cannabis and CBD space are no strangers to dealing with a constantly shifting marketplace—changes in consumer sentiment, adjustments in regulation, new competition backed by big-name investor money. In a sense, the need to pivot their approach to marketing during the pandemic is something they’re prepared for because they’ve never stopped pivoting.