Here’s How Social App Whisper Has Quietly Become a Marketing Force

CEO Michael Heyward defends his platform

When Secret—a much-hyped "dark social" platform—closed shop in April, media observers assumed websites and mobile apps that offer anonymity were just a fad. Since then, the similarly themed Whisper has proven otherwise, touting more than 10 million users, 10 billion pageviews a month and a whopping 1 million app users every minute.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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