How NYT's The Daily Grew to 5 Million Monthly Listeners and Became a Breakout Star

The podcast launched in Feb. 2017

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

After launching its daily news audio show, The Daily, about a year and a half ago, The New York Times started its first marketing campaign to garner more listeners.

Hosted by NYT reporter Michael Barbaro, The Daily spends about 20 minutes tackling a particular topic that might lead the news conversation of the day.

The team kicked around the idea of a daily news show until the 2016 presidential election, when it became apparent that there was a “real need to understand what was going on and make sense of things,” said Lisa Tobin, NYT’s executive producer for audio.

As Barbaro wrote in a post announcing the show, “This moment demands an explanation.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in