How NYT's The Daily Grew to 5 Million Monthly Listeners and Became a Breakout Star

The podcast launched in Feb. 2017

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After launching its daily news audio show, The Daily, about a year and a half ago, The New York Times started its first marketing campaign to garner more listeners.

Hosted by NYT reporter Michael Barbaro, The Daily spends about 20 minutes tackling a particular topic that might lead the news conversation of the day.

The team kicked around the idea of a daily news show until the 2016 presidential election, when it became apparent that there was a “real need to understand what was going on and make sense of things,” said Lisa Tobin, NYT’s executive producer for audio.

As Barbaro wrote in a post announcing the show, “This moment demands an explanation.

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