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After launching its daily news audio show, The Daily, about a year and a half ago, The New York Times started its first marketing campaign to garner more listeners.
Hosted by NYT reporter Michael Barbaro, The Daily spends about 20 minutes tackling a particular topic that might lead the news conversation of the day.
The team kicked around the idea of a daily news show until the 2016 presidential election, when it became apparent that there was a “real need to understand what was going on and make sense of things,” said Lisa Tobin, NYT’s executive producer for audio.
As Barbaro wrote in a post announcing the show, “This moment demands an explanation.