How Nordstrom and Sephora Are Nailing Social Media Going Into Black Friday

And doing it with a simple strategy

To measure which retailers have the best momentum on social media going into the holidays, Shareablee studied 109 big-box and department store brands across Facebook, Twitter and Instagram between Nov. 1 and Nov. 18.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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