Given their ability to do more with limited relatively limited computing power, apps remain a big part of the mobile space. While there is some speculation that a better mobile web experience could eliminate apps, they’re still important to business and consumers. An infographic from Targeting Mantra examines how users discover, engage with, and abandon apps.
More than half of all app users discover apps through friends, family, and colleagues. 40 percent discover apps through the app store itself, and 27 percent find them through web searches.