How Mobile Users Discover, Engage and Abandon Apps (Infographic)

People download apps for push notifications on app-only deals and other exclusive content.

Given their ability to do more with limited relatively limited computing power, apps remain a big part of the mobile space. While there is some speculation that a better mobile web experience could eliminate apps, they’re still important to business and consumers. An infographic from Targeting Mantra examines how users discover, engage with, and abandon apps.