How Marketers Can Protect Their Organization’s Reputation During a Data Breach

In today’s increasingly digital world, cyber attacks have become a very unwelcome threat to organizations and the customers they serve.

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In today’s increasingly digital world, cyber attacks have become a very unwelcome threat to organizations and the customers they serve.

Consumers view data breach incidents as a personal violation in trust and loyalty. Though many organizations are responding to the threat by doubling up on their security measures, they are often overlooking the critical need to build and maintain trust before an incident takes place.

By putting into place mechanisms that build trust equity, marketers can play a key role in fostering customer loyalty during a data breach (or other crisis that impacts their reputation) and avoid sustaining irreparable damage to both their brand and their business.

A recent study conducted by Deloitte indicates that executives are overestimating their ability to meet customer expectations related to trust and privacy, and underestimating the advantage a data breach affords their competitors.

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