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More than 1,400 companies advertised on Snapchat during 2018, according to MediaRadar, helping propel fourth-quarter revenue at parent Snap Inc. to a company record of $389.8 million, up 36 percent from the the previous year.
Snap co-founder and CEO Evan Spiegel said during the company’s fourth-quarter earnings call Tuesday that the platform now reaches 70 percent of 13- to 34-year-olds in the U.S. with premium mobile ads on a monthly basis.
Snap would not comment on third-party data, nor would it reveal the number of advertisers on its platform.