How Live Events Can Boost Digital Marketing

Experiential advertising better connects brands with consumers


You’re on a barge, languidly motoring up the Hudson River in bucolic New York on a crystal-clear early summer afternoon. You pass tree-lined shores on both sides of the river, as a glass blower takes an amorphous blob of glass and slowly shapes it into a colorful fish. You look over the side of the boat, thinking about the history of both the waterway you’re on and the reason you’re there: to experience a museum exhibit on water.

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