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IBM has had a pretty tech-savvy workforce since it was founded in 1911. It is Big Blue we are talking about here, after all.
But it wasn't until a year ago that the Armonk, N.Y.-based company started working with Dynamic Signal to see what would happen if its sales force and other marketing employees promoted its software products using their personal social-media accounts. IBM created an internal online hub that allowed employees to easily share promotions on Twitter, LinkedIn and Facebook, while they could also privately pass information back and forth to help their marketing and sales.