Performance Marketing

How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media

And then take home a big award

By Christopher Heine

July 1, 2015

IBM has had a pretty tech-savvy workforce since it was founded in 1911. It is Big Blue we are talking about here, after all. 

Christopher Heine

Christopher Heine is a New York-based editor and writer.

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