How Horatio Sanz and Fred Armisen Are Creating a Digital Hub for Latino Comedy

Más Mejor content studio targets cord-cutting millennials

The Hispanic population is the fastest-growing segment in the United States, accounting for 17 percent of the U.S. population, according to 2014 census estimates. Despite the fact that there are 55 million Latinos, however, the amount of original content targeting the demographic is lagging. And comedy is one of the largest gaps, especially within the digital space.

"There is no real hub for high-quality Latino comedy," noted Saturday Night Live alumnus Horatio Sanz. Along with former castmate and Portlandia star Fred Armisen, Sanz has signed on to groom emerging Latino comics for a new venture from Broadway Video, SNL creator Lorne Michaels' production outfit.

Brillon, on Late Night with Seth Meyers Photo: Getty Images

The rollout of Más Mejor (More Better), a digital content studio focused on Latino comedy, will be announced on Tuesday during Advertising Week.



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