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Hearst recently opened a new 26,000-square-foot studio to ramp up its video production, a move that emphasizes the commitment the media giant has to becoming a digital-first company.
The new studio is a space that encourages the fluidity of today’s media age, with its multiplatform, multimedia demands. Hearst Tower, in contrast, was a space designed for an earlier media epoch, where editorial occupied its own separate spaces, and a private office was a coveted status marker, according to Hearst Magazines Digital Media global president Troy Young.