How Hearst Went From Legacy Brand to Digital Media Powerhouse

The company garnered 15 billion video views in 2017

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Hearst recently opened a new 26,000-square-foot studio to ramp up its video production, a move that emphasizes the commitment the media giant has to becoming a digital-first company.

The new studio is a space that encourages the fluidity of today’s media age, with its multiplatform, multimedia demands. Hearst Tower, in contrast, was a space designed for an earlier media epoch, where editorial occupied its own separate spaces, and a private office was a coveted status marker, according to Hearst Magazines Digital Media global president Troy Young.

Aim

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in