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Filling out forms is a cringe-worthy chore for most people. And that's why lead-generation marketing—the art and science of getting consumers to take five or 10 minutes to write up or type out personal information—has always been a tough gig. But it is even harder in an era when so much media consumption occurs on smartphones, which typically have small screens and keyboards.
Facebook may have a mobile-minded ad unit to make the job easier for folks in the lead-gen field, which generally consists of the automotive, insurance, educational, medical and credit card industries.