How Facebook Is Making It Easier to Generate Sales Leads Among Mobile Phone Users

Land Rover gets results

Filling out forms is a cringe-worthy chore for most people. And that's why lead-generation marketing—the art and science of getting consumers to take five or 10 minutes to write up or type out personal information—has always been a tough gig. But it is even harder in an era when so much media consumption occurs on smartphones, which typically have small screens and keyboards.

@Chris_Heine Christopher Heine is a New York-based editor and writer.