How Facebook Comments impact Google search rankings
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This post provides a brief introduction to Google’s update; content publishers and webmasters should read on for the full, free, overview at The Facebook Marketing Bible.
Google’s November 2011 changes to its web crawler have created new opportunities and liabilities for all websites implementing Facebook Comments, with important implications for SEO. Webmasters who properly implement and manage Facebook Comments stand to gain, but the recent changes could significantly hurt the rankings of sites who do not properly prevent and manage spam.