B2B

Client Maturity

Headshot of Cyndie Shaffstall
By Cyndie Shaffstall

As an agency, or even a marketing department, you must work with clients of every possible ilk. Oh sure, your client might be your company’s CEO or it might be the marketing director of a third-party company, but when you provide marketing services, you’re nearly always reporting to someone else. So what happens when that client doesn’t have the maturity required to participate at a high level in discussions and project development? This lack of maturity might result in an abandonment of the project before completion because it “seemed to take too long,” “needed too much development,” or “was broken.”

As campaign architects and builders, we find ourselves working with clients who need to learn a new vernacular in order to participate in meetings and decision-making with our teams.

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Headshot of Cyndie Shaffstall

Cyndie Shaffstall

Email marketing is the most effective way to increase sales, improve service, and keep your customers engaged. Email campaigns are best bolstered through an integrated strategy that crosses channels and meets your constituents where they congregate and in the media they prefer. “The Integrated Email” provides best practices and ideas for developing strategies and deploying email campaigns and initiatives while keeping an eye on revenue attributable to marketing.

Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.

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