How Drone Racing League Is Integrating Brands Into Its Races

Swatch and Lockheed Martin are working with DRL

Drone racing on its own is already a pretty thrilling sport to watch. The vehicles can go from 0 to 80 miles per hour in less than a second, zipping around corners in creatively built—and incredibly complex—obstacle courses. However, that also means any types of brand sponsorships are going to have to be more than a little creative if they’re going to catch the attention of the ever-elusive audience of e-sports fans and others.