How Do Brands Connect to Millennials, Anyway?

Two things PR and marketing professionals hear a lot about: sponsored content and the challenges of reaching a crucial and rightly skeptical Millennial demographic.

We recently had a Q&A session with Greg Shove to get his take on things. Shove is CEO and founder of SocialChorus, an “advocate marketing” company specializing in management software designed to help brands recruit advocates online.

When conducting their own survey to promote their offerings, the company recorded some interesting, if not particularly surprising, results:

  • 67% of Millennials reported that they have never clicked on a sponsored story- they don’t trust advertising
  • 95% of Millennials say that friends are the most credible source of product info
  • 98% of Milllennials are more likely to engage with a friend’s post over a brand’s post

About what we expected, no? Let’s see what Shove had to say about the implications of and solutions to those findings.

Since shared content is more trusted, how can...



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