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What do your listening habits say about you? That's one of the most important questions the digital music industry is asking as it develops new technology for highly targeted advertising.
The biggest players like Spotify, iHeartMedia and Pandora are developing technology to serve ads to listeners, and they all see value in targeting based on musical tastes. A fan tuned to a rock station fits one profile for iHeartMedia. A subscriber playing a workout mix gives Spotify a consumer to sell to real-time marketers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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